Jamie XX, London

Jamie XX graced the stage at London’s Alexandra Palace for a sold out show. We were chosen to project the album artwork for ‘In Colour’ onto the famous North London venue.

Working for Brotherhood Media, an outdoor advertising agency who specialise in music and fashion, we needed to ensure the projection was as close to the original artwork as possible. The idea was to create an installation that would entice people to share and engage in social media. The result was a success with many fans tagging in on Instagram, Twitter and Facebook.

In order to create the optimal projection surface, we commissioned Acre Jean to install a custom made 11m x 6m sharks tooth screen, made of an aerated fabric to ensure wind would travel through and not compromise the projection. As Alexandra Palace is a Grade II listed building specialist care needed to be taken when installing the screen.