Kanye West, Projection, London

We were approached by Chemistry Creative based in New York to project Kanye West's video 'Famous' onto various buildings across London. Rather than having exclusive screenings Kanye decided to project the raunchy video throughout London. The locations of the screenings were tweeted out a few hours before the projections started, asking fans to gather in Shoreditch and Covent Garden to get a glimpse of the controversial video.