Samsung S8 Launch, Milan

Every April Milan Design week sees 2000-plus exhibitors from more than 165 countries descend on the city to participate in seminars, exhibitions and product fairs. This year, we were brought on board by digital art and design collective Universal Everything, as AV consultants to design and install the visual technology for the highly anticipated Samsung Galaxy S8 launch.

The installation titled ‘Unconfined’ consisted of a pavilion housing seven interactive curving screens or ‘petals’ designed to float within the space. Visitors entered the pavilion and were guided towards plinths displaying the new S8 model, using an app on their phones; visitors were able to design an avatar of themselves. The data was uploaded to the server and the interactive installation directed visitors through an architectural landscape that displayed animations of their avatar, triggered by the movement of visitors walking past.


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