Bluman Associates
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Archives: Portfolio Items

Nike Air Max Day

It was a challenging job. The shoe was suspended outdoors in a 17m cube of truss and due to the nature of the rigging and the outdoor setting it was impossible to guarantee the shoe would remain static and therefore there was no guarantee the projection would “stick” to the shoe. Our team problem... read more.

Godzilla X King Kong

Taylor Swift – Eras Tour 2024

We projected the album artwork onto some of our favourite iconic locations in London, Liverpool, Edinburgh and Cardiff.    

Formula E Gen3 Unboxed

The ABB FIA Formula E World Championship wanted to showcase the Gen3: the fastest, lightest, most powerful, and most efficient electric race car ever built. Agency: Unit Client: Formula E Role: Projection Consultancy and Production

Drake – Falling Back

To showcase a new song “Falling Back” we projected his music video at Shoreditch station in London, as well as the logo for his own record label “OVO Sound” on the Wellington Arch and the Tate Modern. Client: Drake Agency: Brotherhood Role: Guerrilla Projection Design and Production

Shelter. Fight for Home

We are incredibly proud to have been able to contribute our experience and expertise to this charity film for Shelter. It was a privilege to work with production company Independent and Bafta-winning film director Sarah Gavron to create this beautiful film. Client: Shelter Role: Guerrilla projection design and production

PS5

Working with the brilliant team at Amplify, we consulted on this high-profile worldwide campaign for them as creative technologists and projection experts. Agency: Amplify Client: Playstation Role: Projection Design and Production

RAMMSTEIN

We were really happy, as was the band and their management with the way these projections looked. Client: RAMMSTEIN Agency: Brotherhood Role: Guerrilla Projeciton Design and Produciton

Green Spaces Dark Skies

A groundbreaking and unique project for Walk the Plank, we were part of the development team that helped deliver this very special nationwide creative arts project, which culminated in a 45-minute TV special on the BBC’s Countryfile program. Client: Walk the Plank Role: Production  

Bluedot 2022

We returned to Jodrell Bank over 10 years since we first started working on the music festivals on the site and after a 3 year hiatus. What made this even more special is that for the 1st time in 6 years we were able to project onto the bowl of the telescope to support... read more.

Joy Crookes

Musical sensation Joy Crookes decided to launch her album by doing a pop-up gig and launch party outside the Tate Modern on a cold Autumn evening. We were there to assist by revealing the album cover projected onto the dome of St Pauls Cathedral at the exact moment required so that everyone at the... read more.

W.E.P – The Womens Equality Party

We were delighted to be asked by the Women’s Equality Party to work on another projection campaign for them. This time we were capturing live tweets by their followers and projecting them onto the Houses of Parliament, without permission. We had a large contingent of police show up, more than a dozen in fact.... read more.

CANDY CRUSH

Upon receiving the brief from Unit 9 and M&C Saatchi Sports and Entertainment, Bluman set about modelling, visualising and coming up with the most efficient Projection Design, to ensure this 5000m Sq Building facade was turned into a spectacular Video surface! Utilising 34 x Barco HDF W30 Flex projectors and pushing out over 1... read more.

XBox Series X: Power Your Dreams

Agency: Unit 9 Client: Microsoft Role: Creative Technologist and Projection A 3.6-metre-high monolithic structure was designed, inspired by the console. It was used as a projection surface and was brought to life with 3D animation, optical illusions, real-time holograms, and an immersive 3D soundtrack. We used real-time visual effects: created pre-rendered, projection-mapped animation, and... read more.

Borat – Wear Mask, Save Live

A crazy night of Borat projection as we projected an image of him in a Mankini across multiple locations in 10 different cities in the UK all on the same night. You’ll be glad to hear we caused no trouble or offense and there were absolutely no arrests. Amazon was delighted with the campaign.... read more.

PORSCHE TAYCAN REVEAL

Client: Unit 9 Role: Technical Production Bluman Associates planned and built a stylish and effective LED rectangle which sat on the edge of the Thames at Observation Point in South Bank. The Rectangle featured a futuristic style, with haze pumping out the top and bottom creating shafts of light all around it. As well as... read more.

Emeli Sandé ‘Real Life’ Tour ’19

Client: Fruit Pie Role: Notch Design and Video Production   Bluman Associates were approached to create a content package for Emeli Sandés latest tour ‘Real Life’ that had to be incredibly flexible in both control and delivery. Utilising the realtime graphics engine ‘Notch’ Bluman, designed and curated twenty-one individual looks, for either specific songs such... read more.

PORSCHE TAYCAN LAUNCH

Client: Porsche Agency: Amplify 2D and 3D Content: Inertia Studios Role: Technical Production Bluman Associates were approached for this car launch to design, manage and oversee the 21 projectors carefully placed around the rig to provide optimal coverage over the three cars, as well as provide content workflow assistance to Inertia Studios. Bluman Associates prepped... read more.