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                <h2 class="project-title">BT Tower LED Infoband upgrade</h2>
                <p class="project-subtitle">London’s Iconic BT Tower LED installation now shines bright and clear after a completely new digital screen upgrade. Bluman Associates partnered with DOOH LED expert, Bob Kronman, to provide expert consultancy for the high profile installation.</p>            </div>
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                <p>In 2015, BT expressed interest in replacing the existing LED screens, which due to age, no longer represented the brand to their highest standards. Partnering with Bob Kronman of Kronman Associates, Bluman Associates were commissioned to undertake an initial feasibility study of the refurbishment. </p>
<p>After completing a detailed cost and design analysis, the team drafted a comprehensive RFI that was issued to over 20 international manufacturers.  The team worked closely with BT’s brand and infrastructure departments, advising them on best practices and solutions from beginning to end – from budget, engineering, ISO compliance, manufacturing, shipping, competency negotiations and installation.</p>
<p>Client: BT </p>
<p>Consultancy Partner: Kronman Associates</p>
<p>Role: Expert LED Consultancy</p>
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