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Imagine Dragons Guerrilla Projection

To promote the new Imagine Dragons album ‘Origins’, Brotherhood Media commissioned Bluman Associates to create a guerrilla projection campaign

The team projected the album artwork onto carefully selected landmarks in London, including Shoreditch Overground Station, The Natural History Museum and the Royal Opera House in Covent Garden. Each location was chosen for its high footfall.

Band: Imagine Dragons

Agency: Brotherhood Media

Role: Guerrilla projection design and production

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