Collaborating with Mission PR, Bluman Associates created a projection mapping experience for the Tiffany Paper Flowers PR launch in London.
The VIP event was held at the Royal Horticultural Halls and included a performance from singer Jesse Ware. The team created an ambitious projection mapped experience that included 84 bespoke aluminium ‘paper’ flowers, individually projection mapped with bespoke content created by Stout Studios.
Each of the 84 flowers had to be carefully positioned within a 3D space to ensure precise mapping. There were also five ‘flower beds’ of paper flowers, that had bespoke projections. The result was a stunning experience for the VIP’s who shared many ‘selfie’ moments over social media.
Brand: Tiffany
Client: Mission PR
Role: Projection mapping design, projection and content
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