Bluman Associates

Articles by Pod Bluman

It’s time we address the guerrilla in the room…

Here at Bluman we are no strangers to Guerrilla Marketing. We have projected a fox onto Big Ben, a Batman signal onto Battersea Park power station, the Green Day logo on St Pauls and turned Marble Arch into our very own Space Invaders arcade game, to name just a few…. The term ‘guerrilla marketing’... read more.

Serendipity and the Candle

  It was 1974 when Deep Purple released the album Burn, I can’t say I was ever really into the band. Not that I didn’t like them, I was just busy listening to Bowie,  but I did remember the album cover – five burning candles, effigies of each band member. Late last year, I... read more.

Time flies, when your having fun…

Time seems to be flying by this year…. As we near the end of the first quarter of 2016, we thought we’d share with you some of the exciting projects we’ve been working on over the last three months. The Experience Room in LA with Sonos Last year we worked extensively with Sonos London... read more.


Britain. February. You’ve finally overcome the festive season and it feels as though the new year has actually begun. Temperatures continue to drop, but the cool, crisp air and (sometimes) clear, sun drenched skies remind us of the imminent spring, inspiring a long overdue spark of hope and excitement for the summer that is... read more.


‘It feels like we have lost something elemental, as if an entire colour is gone’ Carrie Brownstein 2016 started with the loss of one of our generation’s brightest stars. An artist unable to be contained by a particular style or genre.  He inspired his fans and peers alike; he taught us to embrace what... read more.


The origins for projection mapping are somewhat curious as it used to go by the name of Spatial Augmented Reality. According to Wired, the first known projection onto non-flat surfaces was in 1969, for the opening of Disney’s Haunted Mansion ride. In the last 5 years it has become very popular, however we’ve been... read more.